Post by account_disabled on Jan 7, 2024 22:41:00 GMT -5
When we talk about influencers, the collective imagination leads us to think of young people, and to forget that there are other equally important age segments, such as people over 45 years old who create content on IG, TW, TikTok or Twitch. “The so-called senior influencers also have a high prescription capacity thanks to their authenticity and ability to create “very loyal” communities, as pointed out by Marcos García, Senior NBD Manager at Divimove - digital studio and European talent agency. At the meeting “Senior Influencers, when influence is dressed in experience” organized by the agency and directed by Jota YPunto , CEO & founder of Entrepreneurs Fight Club, in which María Linares , Head of Digital & e-commerce at Multiópticas, participated, Anna Figueras, Head of communication and influencers at Mesoestetic Pharma Group, Biljana Maksimovic , Global Marketing Director of 5J and SRC at Grupo Osborne and the influencers Maica Jáuregui, Rafael Antonin and Patrizia Casarini.
If you do not see the embedded video correctly, click here. During his presentation, García spoke about subcultures on social networks, and explained that within this Phone Number List segment there is what we call the silver economy. “Increasingly, the typical user corresponds to a certain age. In 2060, 1 in 3 inhabitants will be over 65 years old and this paints a picture of consumers with high purchasing power, active on social networks and loyal to their brands, which opens up new business opportunities for brands," commented the expert. The average age of the online consumer is 42 years old Next, García shared some data from the VII Annual Study of eCommerce in Spain 2020 , prepared by the iab, from which he highlighted that the degree of penetration of eCommerce in Spain is 72%. “By far, today, generation z is the one who buys the least on eCommerece. “ The average age of the online consumer is 42 years old , and rising,” says García, so brands must start paying more attention to this target consumer.
Marcos Garcia Divimove event Regarding the Black Friday campaign that will be held in a few days and the sales forecasts in it, compared to last year, García commented that Spain occupies first place in Europe in eCommerce growth and that the group of users that most will consume is those between 45 and 64 years old . Regarding product search channels, 32% of respondents say they use social networks. For this reason, the role of the senior influencer is fundamental and more and more brands, aware of this, are betting on 4.0 influencers,” says the expert. 32% of those surveyed use social networks as a product search channel Finally, García pointed out that when Divimove talks about subcultures on social networks, they refer to a different universe of behaviors that begins to occur based on a theme or a type of influencers. Will brands be able to take advantage of this potential? To find out, the “Senior Influencers” round table took place , in which influencers and brands shared their experience.
If you do not see the embedded video correctly, click here. During his presentation, García spoke about subcultures on social networks, and explained that within this Phone Number List segment there is what we call the silver economy. “Increasingly, the typical user corresponds to a certain age. In 2060, 1 in 3 inhabitants will be over 65 years old and this paints a picture of consumers with high purchasing power, active on social networks and loyal to their brands, which opens up new business opportunities for brands," commented the expert. The average age of the online consumer is 42 years old Next, García shared some data from the VII Annual Study of eCommerce in Spain 2020 , prepared by the iab, from which he highlighted that the degree of penetration of eCommerce in Spain is 72%. “By far, today, generation z is the one who buys the least on eCommerece. “ The average age of the online consumer is 42 years old , and rising,” says García, so brands must start paying more attention to this target consumer.
Marcos Garcia Divimove event Regarding the Black Friday campaign that will be held in a few days and the sales forecasts in it, compared to last year, García commented that Spain occupies first place in Europe in eCommerce growth and that the group of users that most will consume is those between 45 and 64 years old . Regarding product search channels, 32% of respondents say they use social networks. For this reason, the role of the senior influencer is fundamental and more and more brands, aware of this, are betting on 4.0 influencers,” says the expert. 32% of those surveyed use social networks as a product search channel Finally, García pointed out that when Divimove talks about subcultures on social networks, they refer to a different universe of behaviors that begins to occur based on a theme or a type of influencers. Will brands be able to take advantage of this potential? To find out, the “Senior Influencers” round table took place , in which influencers and brands shared their experience.
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