The advantages of email marketing are accentuated in the new

The coronavirus has caused especially significant changes in the field of communication; The social distancing that we have been forced to do to eradicate the pandemic requires forms of communication that, while not new, have acquired a new role in society. A clear example of this is email , which has established itself as one of the most essential marketing and communication channels during this period of social distancing. But what are the best tools for email marketing ? Far from being able to use physical spaces to attract their clientele, during this period many companies have promoted this communication channel in order to maintain the link with their clients and promote their offers, through innovative email campaigns and disruptive solutions that have given them very good results. Email marketing has helped companies maintain links with their customers and promote their offers.

Email has proven to offer very good results to companies that put it into practice; both at the communication level and to boost web traffic. In terms of Decision Maker Email List communication, this channel allows for qualitative and personalized communication that guarantees a better relationship and customer retention. On the other hand, the bounce rate of email is considerably lower than that of other channels, such as social networks or displays (33% compared to 50%). However, despite the multiple advantages that email marketing presents for companies that put it into practice, the digital budget that companies allocate to this channel is 3% , why? There are many companies that do not know the return rate of email marketing, which according to Google Analytics figures, generates more than 5% of web traffic; However, many others lack the resources to put it into practice or do not know which solution best truly suits their needs.



Automating marketing campaigns and segmenting and personalizing messages are some of the advantages of email marketing What are the best tools for email marketing and what is each of them for? What are the fundamental functions and features that email marketing tools should have? These are some of the most frequently asked questions among companies that want to launch an email marketing campaign. There are many email marketing tools that exist on the market, and each of them has different functionalities, and to help companies choose one tool or another, we find Appvizer, a software comparator that helps business owners find quickly the solution that best suits your needs, as they are specialized in B2B SaaS software. Automating your business's marketing campaigns, reaching millions of recipients, and segmenting and personalizing the messages you direct to them are some of the many advantages of email marketing. What are you waiting for to start enjoying them.